Melbourne · Australia
Residential smart homes. Commercial AV and technology. Industrial electrical. One company. Melbourne. Smarter living, set in stone.
Licensed Master Electricians · REC 35750 · Serving Melbourne since 2024
“Good taste, implied confidence, and a pure nerdy love for tech.”
The standard
Elec Reid designs, installs, programmes, and documents every system inside a luxury home.
Apple Home at the centre. KNX as the backbone. Unifi networking, Inception security, premium audio visual on top. One team delivers all of it. Which means the data point, the dimmer module, the keypad, and the fixture are installed and commissioned by people who already know where the cable terminates.
We work in Melbourne’s premium residential market. Toorak, South Yarra, Brighton, Malvern, and the Mornington Peninsula. Architects, builders, and homeowners who want it done once. Done well. Never thought about again.
What we do
01
Premium homes across Melbourne. Apple Home as the interface. KNX as the backbone. Basalte, Ekinex, Control4, Lithoss, and Hager Silhouette on the wall. Unifi networking, Inception security, Sonos and Triad audio, JVC cinema. We design, install, programme, and document every layer.
Explore Residential →
02
Hospitality, offices, retail, and event spaces across Melbourne. Boardroom AV. Video conferencing. Background music that holds its level through service. Networks that do not buckle when the room fills. Reliable on day one. Reliable on day one thousand.
Explore Commercial →
03
Factories, warehouses, and infrastructure across Victoria. Switchboard design, three-phase power, motor control, compliance testing, access control. Industrial clients including Sulzer, alongside builder partners such as ARK Industrial. Same documentation standard as a private residence. Issued on a factory floor.
Explore Industrial →Our philosophy
The systems should match it. We design and install the electrical and smart home infrastructure that lets a luxury home work as well as it looks. Every layer specified. Every cable documented. Every system commissioned before handover.
Architects and builders have told us our documentation is better than the architect’s drawings. That is the standard we hold.
“Good taste, implied confidence, and a pure nerdy love for tech.”
Recent work
Google reviews
Trusted by homeowners across Toorak, Brighton, South Yarra, Malvern, Glen Iris, Williamstown, Albert Park, and the Mornington Peninsula. Licensed, insured, and recommended.
“Joe and his team came highly recommended, and I'm so grateful for their hard work. The smart home system works flawlessly and the finish is impeccable.”
Su Mei Koh
Toorak
“Joe and his team provided excellent service with expert workmanship. They were reliable, professional, and the attention to detail was outstanding.”
Robbie Smarrelli
South Yarra
“Joe's an absolute legend. Not just a top electrician but a great bloke too. A genius when it comes to smart home tech. Couldn't recommend highly enough.”
Andy Fisher
Brighton
Journal
Notes · 10 May 2026
For Melbourne architects, builders, and homeowners considering Lutron HomeWorks or RadioRA for a premium residential project. What…
Notes · 9 May 2026
For Melbourne homeowners and architects deciding on a smart home control platform. Why we recommend Apple Home at the centre, what…
Field Guide · 8 May 2026
What KNX is, why it has been the European standard for serious residential automation since 1990, and how we use it on premium Mel…
Common questions
We work across Melbourne and surrounds. Most of our recent projects sit in Toorak, South Yarra, Brighton, Malvern, Malvern East, Glen Iris, Glen Waverley, Canterbury, Williamstown, Albert Park, Port Melbourne, Yarraville, St Kilda, the Mornington Peninsula, and Torquay. If you’re in greater Melbourne, ask us.
Yes. One company, three divisions. Most clients come to us for residential smart homes. We also fit out commercial venues with audio visual and networking, and run industrial electrical for warehouses and facilities. The same A grade licence covers all three.
Apple HomeKit, Control4, Basalte, Ekinex, Philips Dynalite, KNX, and Home Assistant. We’re one of the only Melbourne teams built around Apple Home as the core layer, then we wrap commercial-grade platforms underneath when the project needs it. Networking is Unifi, security and intercom included.
Use the Build Your Home form on this site or call +61 450 342 075. We start every project with a conversation about how you actually live and what you want the house to do. From there we’ll scope the work, recommend systems, and quote properly.
We focus on full home design and integration projects, but we look after our existing clients for the smaller stuff too. If it’s a one-off socket on a house we’ve never seen before, we’re probably not the right fit.
Yes. Registered Electrical Contractor REC 35750. Public liability insurance, full compliance certification on every job, and we issue a Certificate of Electrical Safety on completion.
Next steps
Tell us about your project. We come back to you with a clear plan. Not a generic price list. The best time to involve us is before the walls go up.
